Superstar Rihanna, 28, just unveiled her latest campaign for her third collection with Stance socks. The Fenty for Stance collection, which features 19 styles, has very girly and romantic vibes, with a hint of athleisure and punk, as well as a soft pastel palette.
“The inspiration for the collection was kind of like a baby sport/baby doll/tomboy sport, all in one,” said Rihanna about the Fenty For Stance Sock Collection campaign. “It really is me in a collection of socks.”
Rihanna joined Stance in 2015 as a contributing creative director, designer and brand punk & poet. She launched her first collection in July of last year, and a fall and holiday collection later in the year.
“It’s amazing to watch Rihanna take charge of the project she’s put her name on, and see how her vision comes to life in the socks and through the campaign. She continues to innovate the category and reminds us all that socks can be a defining style statement,” said Candy Harris, the SVP of the Women’s Division at Stance.
