Rihanna’s vibrant maternity style takes center stage in the latest Louis Vuitton campaign. The megastar elegantly spotlights her dear friend’s premier collection, deriving inspiration from the renowned leather bags of Canal Street.
Rihanna’s Maternity Chic Dominates Louis Vuitton’s Latest Campaign by Pharrell Williams
Rihanna, the multi-hyphenate powerhouse, has stolen the limelight once again, this time fronting Louis Vuitton’s newest campaign for Pharrell Williams. The expecting singer-turned-fashion-mogul showcased her stylishly distinctive pregnancy looks alongside a vibrant palette of Louis Vuitton’s iconic Speedy bags.
Rihanna’s Stride through the City
The campaign unveils a series of images where Rihanna confidently navigates the bustling streets of New York City, a cup in hand, projecting the aura of a modern, urban mother. The captivating visuals, teased on a Parisian billboard preceding Louis Vuitton’s recent show, were captured by noted photographers Keizo Kitajima and Martine Syms.
Speedy Bag Revamp
Central to the campaign is Pharrell Williams’ refreshed take on the Speedy bag, a timeless Louis Vuitton classic. The imagery features Rihanna expertly pairing her maternity ensembles with different color variants of the bag – blue, yellow, red, and green.
Rihanna – An Emblem of Empowerment
Louis Vuitton, in their press statement, refers to Rihanna as “a symbol of human empowerment”, a testament to her status as an influencer, trailblazer, and tastemaker. Her effortless elegance and audacious maternity style are nothing short of inspiring.
Pharrell Williams’ Vision
The runway witnessed over 70 fashion-forward creations curated by Pharrell Williams, amidst a mesmerizing blend of a symphony orchestra and gospel choir. Expressing his vision, Williams spoke about his reinterpretation of the Speedy bag. Initially a men’s accessory until a smaller version was fashioned for Audrey Hepburn in 1965, Williams wished to craft a truly versatile bag for all. “The Speedy was always a men’s canvas bag until they made a smaller version for Audrey Hepburn in 1965. I wanted to take something I felt would be unisex and just make a great bag for humans. It is an everyday icon conceived for every walk of life,” he expressed.
Rihanna’s bold maternity style and Louis Vuitton’s iconic Speedy bag reinvention unite in a visual celebration of fashion and femininity. The campaign serves as a compelling reminder of the brand’s commitment to celebrating individuals from every walk of life while persistently reinventing luxury fashion norms.
NYC fashion writer blogging about all things lux. Attending New York University, future Fashionista.