Embedding artistic expressions in a commercial transaction, architects Lily Jencks and Nathanael Dorent have created a stunning space for Capitol Designer Studio (CDS), showing just how creative you can be with porcelain tiles. The unique installation in London’s Primrose Hill is called PuLSaTe – a study on perception of shapes and distances. Using Marazzi’s SistemN tiles, the two architects created a herringbone play of patterns inspired by Op Art and Gestalt psychology.
The two main ideas are explained by Lily: “One is about perception – how you perceive distances and shapes; and make sense of space. The other is about how to display an object that’s for sale; we wanted the space to be more than just a showroom selling tiles; to rethink the commercial transaction as something more creative.”
A subtle range of colors creatively applied in a three-dimensional space resulted in a curious, inviting design that draws people inside to experience the power of design. Lilly explains: “To get the really vivid exciting pattern, we go from dark to light to dark in a gradient, like a pulsating wave, which is where the name comes from.” Attention to details was the glue sticking everything together – if the pattern’s structure would be only 1 millimeter off, it would not work. Creativity and precision really go hand in hand in this splendid installation.