Here’s outtakes of Orson Welles, director of Citizen Kane, drunk as he films a commercial for Paul Masson Wine (watch it on YouTube here).
The Paul Masson brand is best remembered for its 1970s marketing association with Orson Welles, who promised for Masson: “We will sell no wine before its time.” The infamous outtakes for one commercial from the Orson Welles campaign features Welles attempting to deliver his lines while very severely inebriated. Despite a lucrative contract which included a clause allowing for generous quantities of free wine, Welles was subsequently sacked from the Paul Masson commercials in the early 1980s after admitting on a US talk show that he never drank Paul Masson wine.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”