We agree, once you discount, you can’t go back:
Retail experts argue that price cuts could prove to be perilous for luxury retailers. “The losers [in this recession] will be the ones who destroyed their brand through the discount model,” says Janet Hoffman, global managing director of consultancy Accenture’s retail practice. “We won’t see the damage from that necessarily today, but we’ll come back in a year and be able to [notice].” – from BusinessWeek