Partnership brings together Condé Nast’s premium editorial content and Farfetch’s global e-commerce platform to create seamless editorial shopping experience
Less than a year after Condé Nast relaunched Style.com as a fashion e-commerce site, the company is closing the business and forging a new strategic partnership with Farfetch.
Anna Wintour, Artistic Director, Condé Nast, commented, “I’ve always believed that what sets Condé Nast apart is our voice and our vision. Partnering with Farfetch only enhances that, and brings a new dimension to all that we offer the world.”
The partnership strengthens Farfetch’s position as a global platform for luxury fashion by connecting consumers with the best creators, curators and now content providers from around the world.
José Neves, Founder and CEO of Farfetch (pictured above), said, “We have long felt that inspirational content is a natural part of any luxury shopping experience. In the same way as we empower the fashion industry and connect consumers with the world’s best brands and boutiques, we want to connect them with outstanding content.”
Condé Nast International Chairman and CEO, Jonathan Newhouse, will join the Board of Farfetch.
“As an early investor in Farfetch, this partnership is the next step in our evolving business relationship. It further unites two leaders in their respective sectors, combining best-in-class content with the world’s leading online luxury shopping destination,” said Newhouse.