It’s been confirmed! Louis Vuitton has officially announced that the Paris based company will unveil a fragrance with master perfumer Jacques Cavallier-Belletrud heading up the scent development.
Cavallier-Belletrud has officially started work with the brand, although there is not yet a date for release as the perfumer will be taking his time to find the perfect scents.
“Joining Louis Vuitton is an honour and a pleasure,” Cavallier-Belletrud said. “It is a unique and particularly exciting adventure, all the more so as I share the Maison’s values: respect for expertise, craftsmanship and the choice of the finest materials. The Maison’s Heritage is also an inexhaustible source of inspiration.”
The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and ’30s. It signals another expansion following the brand’s ventures into watches in 2002, fine jewelry in 2004 and eyewear in 2005.
Cavallier-Belletrud “is said to be a specialist in using natural, raw materials,” while Louis Vuitton “has recently been investigating rare, almost-extinct flowers in France.”
The upcoming fragrance will eventually be distributed exclusively in Louis Vuitton’s 461 boutiques worldwide.
Cavallier-Belletrud’s past work includes L’Eau d’Issey, Dior Addict, Poeme by Lancôme and Stella by Stella McCartney.