Actress Amanda Seyfried has snagged the role as the face of Givenchy, starting with the fragrance, Givenchy Very Irresistible. She has reportedly finished shooting the upcoming campaign, which was styled by Riccardo Tisci. The campaign encompasses print and TV and will come out this October.

Seyfried’s career has been on the upswing of late. She co-starred in last year’s Les Misérables, and has two high profile films this summer – Lovelace and Epic.

Seyfried replaces Liv Tyler. It’s unclear if Tyler, who has been with Givenchy for years, will have any further role with the fashion brand.