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Yelp partners with OpenTable for restaurant reservations
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Yelp partners with OpenTable for restaurant reservations

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Yelp.com, the user-generated review Web site, and OpenTable.com, the restaurant reservations site, announced an integration that will allow Yelp users to make a restaurant reservation directly from a Yelp.com review page. Stephanie Ichinose, Yelp’s director of communications, said users had been asking for an integration with OpenTable for some time as they were previously forced to jump between sites to see reviews and then make a reservation.

Users will be able to see reviews, ratings, and price and ambiance information, then immediately execute their dining decision by checking availability at a given restaurant and securing a table for their party. Current OpenTable users will automatically receive OpenTable points when making a reservation via Yelp as long as the same email address is used for both accounts.

According to Stephanie Ichinose, Yelp’s director of communications, users have been requesting integration with OpenTable for some time. Currently, restaurants make up 29% of the reviewed businesses on Yelp. The company says it has over 11 million reviews currently on its site and was visited more than 32 million times in May alone.

View Comment (1)
  • I’m surprised to see such disdain regarding Yelp. A ‘large enough’ sample size is typically that over 30, so one should be able to trust those that have an ample number of positive reviews. (Whether or not restaurants are padding their own reviews is a moot point. There are always going to be some bad apples that contribute to a hopefully small margin of error. Let’s not be that naive that there is some Utopian rating site. It will never exist.)
    I think that the integration of Yelp and OpenTable make totally perfect sense. I have found myself toggling between the two sites to make reservations. I think that Yelp is better known (and pops up more often on Google, for example) than OpenTable. What an amazing opportunity for OpenTable and in the long term for Yelp as well, since it differentiates them from other rating sites like Zagat (ok, already differentiated b/c you have to pay to see the reviews) and CitySearch, Chowhound, etc. I realize that UrbanSpoon has a reservation system, but overall I think that the business with the strongest brand identity in this space is OpenTable. I love this idea and hope that both the business and the consumers reap the benefits of a very logical integration plan.



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