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W Hotels Launches First Fitness Program

W Hotels Launches First Fitness Program

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Pursuitist Luxury Best Luxury Blog


In keeping with W Hotels quirky personality, the brand has rolled out its first ever fitness program with anti-yoga guru Tara Styles. The program, dubbed FIT with Tara Styles, is now available at all of the brand’s 45 properties.

“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”

Stiles – founder and owner of Strala Yoga, locked herself in the suites of several W Hotels and designed four workouts printed on in-room tip cards and also available on on-demand video.

“It was the best kind of challenge, getting myself into the fitness mindset of the W guest,” said Stiles. “By identifying their needs and wants in a workout, I was able to create four unusual, fun, glamorous workouts that can be done whenever, wherever anywhere in the world.”

But of course, we’re not so interested in the in-room workout. Styles is hosting her own Retreats at four W resorts (Verbier, Viques, Bali and Maldives) this fall. Each of the four retreat packages will customize an innovative itinerary unique to the destination, inclusive of daily sessions with Stiles and individual fitness consultations paired with a personalized workout regime. Seriously. Take us, please?

You can, actually. To celebrate the launch, the brand has launched a #PoseWhenever contest. Upload your favorite yoga pose in a unique and unexpected locale before July 1 and tag #PoseWhenever and @WHotels. The winner will get a spot at the Bali FIT retreat later this year.