Land Rover has formed a global partnership with Sir Richard Branson’s pioneering commercial space travel service, Virgin Galactic. The announcement was made as the Land Rover’s Discovery Vision concept was revealed prior to its debut at this week’s New York Auto Show. The new luxury SUV from the British automaker was shown alongside SpaceShipTwo, the world’s first commercial spaceship.
The announcement was revealed on board the USS Intrepid, a former aircraft carrier and now a museum dedicated to the exploration of sea, air and space, and anchored on the Hudson River in New York City. More than 200 VIP guests attended the event as both vehicles were revealed against a Manhattan background.
Richard Branson, Founder of Virgin Galactic said, “We couldn’t be more delighted to have Land Rover join us on our incredible journey. It is hard to think of a brand which is more synonymous with exploration and adventure. The safety and engineering excellence of Land Rover’s vehicles, which have been the stuff of legend for more than 65 years, are attributes which also lie at the heart of Virgin Galactic. We look forward to crossing the final frontier together and to a long and fruitful partnership.”
Courtesy of Land Rover, SpaceShipTwo, will remain on display at Intrepid Sea, Air and Space Museum for the public to view between from April 15 – 22. The Discovery Vision Concept will be on display at the New York Auto Show, which opens to the public on Friday, April 18.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”