- Rolls-Royce Ghost Savile Row celebrates Bespoke tailoring, personal style, and the marque’s connection to British craftsmanship.
- Inspired by Savile Row, London’s renowned tailoring district, the commission reflects the traditions of fine suiting and bespoke menswear.
- Midnight Sapphire over English White exterior evokes a navy suit paired with a crisp white dress shirt.
- Interior features Navy Blue leather with Selby Gray run-stitch detailing inspired by classic pinstriped suits.
- Showcases the most intricate single-frame embroidery ever created by the marque, recalling the flourish of a colorful jacket lining. The design comprises 250,000 stitches using more than 6,000 feet of thread.
“Rolls-Royce Motor Cars and Savile Row share a common understanding of luxury. Both begin with the individual, bringing each client’s vision to life through exceptional craftsmanship, meticulous attention to detail, and an unwavering commitment to Bespoke. Rolls-Royce Ghost Savile Row celebrates the natural connection between two British institutions that have spent generations creating deeply personal expressions of their clients’ tastes, character, and ambitions.” – Phil Fabre de la Grange, Head of Bespoke, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars presents Ghost Savile Row, a one-of-one Ghost Extended commission inspired by the artistry of bespoke tailoring and the enduring traditions of London’s famed Savile Row.
Designed as a motor car dressed in elegant British suiting, Ghost Savile Row features a two-tone Midnight Sapphire over English White exterior that recalls a classic navy suit paired with a crisp white dress shirt. A unique Silver Featureline evokes the refined details of formal attire, including cuff links and a dress watch. Inside, Navy Blue and Arctic White leather, Open Pore White Wood, and subtle pinstripe-inspired embroidery create a sophisticated atmosphere. A hidden embroidery beneath the rear center armrest reveals a colorful flourish reminiscent of the distinctive lining inside a bespoke jacket.
ROLLS-ROYCE AND SAVILE ROW: A QUIET KINSHIP
Rolls-Royce and Savile Row have long shared a commitment to Bespoke craftsmanship. The term itself originated on Savile Row, where cloth was traditionally “bespoken,” or reserved, for an individual client. Today, Bespoke remains at the heart of Rolls-Royce, allowing clients to commission motor cars that express their personal vision through exceptional design and craftsmanship.
The connection dates to the marque’s earliest years. In 1905, Rolls-Royce opened its first London showroom on Conduit Street, just steps from Savile Row. Co-founder Charles Rolls was known for his impeccable personal style and would have been well acquainted with the traditions of Britain’s most famous tailoring district. Ghost Savile Row celebrates that enduring relationship through details developed in consultation with Savile Row experts and brought to life by the Rolls-Royce Bespoke Collective.
EXTERIOR COLOR: TWO TONES, PERFECTLY SUITED
Ghost Savile Row’s exterior draws inspiration from one of menswear’s most timeless combinations: a navy suit paired with a crisp white dress shirt. Popularized in the early 19th century by Beau Brummell, this understated style became a hallmark of British tailoring. Reflecting that tradition, the motor car is finished in a Bespoke two-tone of Midnight Sapphire over English White.
Replacing the traditional coachline is a hand-painted Silver Featureline set within the English White upper body. Like finely crafted cuff links or a classic dress watch, it adds a subtle accent without overwhelming the design. Completing the exterior are 22-inch nine-spoke part-polished wheels with body-color centers.
INTERIOR DETAILS: A HIDDEN FLOURISH
The commission’s most expressive detail remains hidden until the rear center armrest is lowered. Beneath it lies a Bespoke embroidery inspired by the colorful lining inside a tailored jacket, a private flourish known only to its owner.
The artwork depicts the square trees in the courtyard at the Home of Rolls-Royce at Goodwood and the shadows they cast. Created exclusively for Ghost Savile Row, the embroidery uses a stitch pattern inspired by woven fabric, giving it the appearance and texture of cloth set into leather. It is the most intricate single-frame embroidery ever produced by Rolls-Royce, incorporating seven colors, 250,000 stitches, and more than 6,000 feet of thread. The piece requires nine hours to complete.
INTERIOR: A TRIBUTE TO TAILORING
Tailoring influences continue throughout the cabin. Navy Blue and Arctic White leather are complemented by Navy Blue carpets, lambswool floor mats, and seat belts. Selby Gray contrast stitching, piping, and embroidered RR monograms provide refined accents throughout.
The seats feature a Bespoke vertical run-stitch inspired by the pinstripes of a tailored suit—the first application of this technique on Rolls-Royce seating. More than 16,600 stitches on each Arctic White seat insert recreate the appearance of woven fabric, while Open Pore White Wood and Black Wood veneers reinforce the clean, understated aesthetic.
Even the smallest details reflect the commission’s craftsmanship, including leather-wrapped controls finished with Arctic White and Navy Blue accents.
TAILORED TO THE LAST DETAIL
Bespoke illuminated treadplates carry the same motif as the hidden embroidery, creating a subtle visual connection throughout the motor car. Matching Bespoke umbrellas, finished with Navy Blue canopies, Selby Gray detailing, and Arctic White handles, complete Ghost Savile Row—a motor car tailored with the same precision, restraint, and individuality as the finest bespoke suit.
