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How to Toast the Most-Watched World Cup in History

How to Toast the Most-Watched World Cup in History

Spain is the FIFA World Cup 2026™ champion, having beaten Argentina on Sunday, July 19, 2026. It was the biggest World Cup there’s ever been: a jointly hosted, 48-team, 104-match tournament across the U.S., Mexico and Canada that drew a record 6,810,966 fans, nearly doubling the previous all-time mark. 

Whether you spent the last month glued to a stadium seat or a bar stool, the trophy has been handed out — which makes now, arguably, the better moment to pour something special. Here’s what belongs on the bar for the celebration (or, if you were team Argentina, the consolation).

The Champagne That Was Built for This Exact Night

Champagne Taittinger served as the Official Champagne of the FIFA World Cup 2026, and released a limited-edition bottle specifically for the occasion.  The Taittinger FIFA World Cup 2026™ Brut Réserve features a sleek black base wrapped in holographic gradients in red, green and blue — a tribute to host nations Canada, Mexico and the United States, with a design echoing the movement of a ball and the stitching of a football. Only 350,000 bottles were produced, and this partnership between Taittinger and FIFA has produced commemorative bottles for every World Cup since 2014. 

A Tequila Fit for Mexico’s Moment as Co-Host

No World Cup toast list is complete without a nod to Mexico, and Tequila Don Julio was the tournament’s official tequila supporter, releasing the Don Julio 1942 FIFA World Cup 2026™ Limited Edition. The bottle is encased in luminous gold and crowned with a malachite closure, its silhouette and color inspired by the World Cup trophy. Inside is the same iconic añejo made from 100% Blue Weber agave from the highlands of Jalisco, aged a minimum of two years in American white oak barrels, with notes of warm agave, caramel, roasted nuts, and vanilla leading into a long, soft finish. $179.99

A Rum for Celebrating

If Champagne is for the moment the final whistle blows, Mount Gay’s new Exceptionally Aged Collection is for the hours after, when the party’s slowed down, and the stories start. The world’s oldest running rum distillery just released its first-ever age-stated expressions: Exceptionally Aged 15 and Exceptionally Aged 25, both distilled, aged, blended and bottled at the Mount Gay Distillery in St. Lucy, Barbados, without added sugar or flavoring.

Exceptionally Aged 15 traces back to former Master Blender Jerry Edwards, who distilled and matured it in ex-American oak bourbon casks before it passed through former Master Blender Allen Smith and into the hands of current Master Blender Trudiann Branker, who finalized the blend in 2025. Exceptionally Aged 25 goes back even further — distilled in 1999 under Edwards and aged a full 25 years exclusively in ex-bourbon casks. 

Expect butterscotch, vanilla, orange zest and a touch of sea salt from the 15-year, while the 25-year unfolds into raisin, toffee, roasted nuts and gingerbread with a silky finish. Both are strictly limited: 4,942 bottles of the 15-year at $90, and just 2,376 bottles of the 25-year at $199.