Best known for being the birthplace of one of the most popular spirits, the small Mexican town of Tequila in the state of Jalisco is located around 40 miles outside of Guadalajara. While Tequila may not have been on your radar for your next getaway, here are five reasons to visit for a trip of a lifetime:
You can’t stop by Tequila without a stop at La Rojeña, the oldest active distillery known for producing Jose Cuervo, the number one selling tequila in the world. The massive distillery encompasses the ovens, barrel aging rooms, Reserva de la Familia® Cellar, Margarita Bar, tasting rooms, and gift shop.
Opt for one of several guided tours of La Rojeña, and you will get to experience all the behind-the-scenes of making great tequila. Starting with watching agave hearts being chopped and taken to the ovens, testing labs to ensure the quality of each and every bottle, hundreds of barrels of aging tequila, and even tasting a cooked agave.
The perfect souvenir to take home is the limited-edition, annual artist collaboration designed box between Reserva de la Familia Extra Añejo and celebrated Mexican artist Gonzalo Lebrija. Known for his multi-media approach spanning painting, film, photography, and sculpture, the modern box is called “the glazes,” which uses the colors and shapes highlighted in the agave fields, making it a modern take on the tequila making traditions. The collaboration is Reserva de la Familia’s commitment to celebrating Mexican artists and culture, which spans 11 generations.