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Tom Colicchio x French’s Mustard NYC Pop-Up

Tom Colicchio x French’s Mustard NYC Pop-Up


Celebrity Chef and 5-time James Beard award-winning Tom Colicchio has partnered with French’s Mustard for a limited-edition “MUSTSWITCH” Sandwich and pop-up at CRAFT NYC.


The pop-up encourages people to make the healthier switch to French’s Classic Yellow® Mustard as their go-to condiment of choice, instead of mayonnaise. The weekend pop-up will be at CRAFT NYC (43 E. 19th St., New York, New York 10003) on Saturday, March 6th, and Sunday, March 7th, from 11 a.m. to 3 p.m. People are encouraged to trade in their jars of mayonnaise or take the MustSwitch pledge as payment for a MustSwitch sandwich (while supplies last).



The decadent sandwich features a French’s Classic Yellow Mustard-braised flank steak, marinated with McCormick spices, topped with sautéed mushrooms, a richly seasoned marinated cauliflower, arugula and held together by ciabatta rolls spread with more French’s Classic Yellow Mustard.


 “I have used French’s Classic Yellow Mustard since I was a kid and I am excited to partner with them for this limited offering,” said Tom Colicchio. “French’s smooth and tangy mustard, both as an ingredient and a spread, really complements the braised steak, spiced cauliflower and piquant mushrooms well. I can’t wait for you to try it.”



Any unopened jars of mayonnaise received at the pop-up will be donated to local NYC food banks. If you can’t make it to NYC,  visit to order a limited number of at-home kits for delivery, or try the recipe yourself by clicking here.  To learn more, visit and tag @Frenchs & @Craft_newyork