Jaguar rolls out a new top-of-the-line luxury sedan as they look to re-energize a once great brand.
Jaguar unveiled a new, and very different-looking, XJ sedan in London Thursday. The new full-size sedan signals a radical departure from Jaguar’s past reliance on a stiflingly “classic” design. It’s a new look for a brand that is struggling, under new ownership, to come back from a tattered image. “Over the last 20 to 30 years, quite frankly, Jaguar lost its way,” said Jaguar managing director Mike O’Driscoll in a telephone interview from London. – From CNN Money
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.