As the leaves begin to turn and the air grows crisp, our beauty routines need a refresh. This autumn is less about overwhelming trends and more about investing in truly exceptional products that deliver. From viral sellouts making a triumphant return to groundbreaking new launches, the season’s must-haves beauty buys blend high-performance artistry with skin-loving ingredients. Here are the fall beauty products destined to become your new essentials:
The Return of a Cult Classic: ILIA’s Eye Stylus is Back
If you missed out on the beauty phenomenon of the year, now is your chance to finally see what the hype is all about. ILIA Beauty’s Eye Stylus Shadow Stick is officially back in stock on starting September 15, with a restock in all shades by October.
The numbers tell the story: since its February launch, one Eye Stylus sold every 60 seconds on iliabeauty.com. The overwhelming demand led to a complete sellout of cult-favorite shades like Adorn (a champagne shimmer), Regal (a warm matte brown), and Opulent (a rich bronze shimmer)—all of which return alongside the full 20-shade lineup.
Beloved by stars like Solange and Clairo, the Eye Stylus quickly cemented its place as a modern essential. It’s the rare eyeshadow stick that combines high-impact, crease-resistant color with clean, skincare-powered ingredients. More to Love: ILIA Expands Its Best-Selling Lip Sketch.
The brand’s best-selling Lip Sketch Hydrating Crayon is also expanding with three new consumer-requested shades: Tableau, Untitled, and Deco, launched on September 2, 2025.
With the creaminess of a lipstick and the precision of a lip liner, these weightless crayons glides on to deliver rich, long-lasting color. Since the launch, Lip Sketch has sold one unit every minute in North America, earned over 2,000 5-star reviews, and become one of ILIA’s most in-demand lip products. A staple for Reese Witherspoon, Kate Hudson, and Chrissy Teigen, the Lip Sketch is now even more versatile with these new neutral-pink tones.
French Effortless Artistry: VIOLETTE_FR’s Plume Lip
For those who believe makeup should be an expression of art without the rules, VIOLETTE_FR’s latest innovation is for you. The highly anticipated Plume Lip launched on September 4th, promising a bold flush of color with an effortless application. It’s bold artistry without the effort: strong yet soft, rich color yet highly instinctual. A feather-matte lip whip, Plume Lip delivers diffused, medium-coverage pigment with a mistake-proof, intuitive application. It’s the perfect statement lip for fall, feeling weightless and entirely your own.
Skin That Looks Like Skin: Makeup By Mario’s SurrealSkin Foundation
Renowned for developing high-performing, innovative products, Makeup By Mario’s founder and CEO, Mario Dedivanovic, unveils his latest masterpiece this fall: SurrealSkin® Natural Finish Foundation. This weightless, medium-coverage formula is designed to enhance your natural complexion with a flawless second-skin finish. It smooths and blurs the skin while offering all-day shine control and 16-hour hydration. Infused with hydrating glycerin, raspberry extract, and antioxidant-rich vitamin E, the formula locks in moisture and helps protect the skin barrier. Available in 32 inclusive shades, this foundation is set to become a new icon (Launching September 4).
Treat Your Skin: Treatments & Restorations
Fall is the ideal time to reset and rejuvenate your skin with Sol de Janeiro’s Delícia Drench Collection. Infused with the brand’s iconic, addictive scent and deeply hydrating formulas, this collection brings a burst of juicy freshness and long-lasting nourishment to your routine.
Clean Beauty: Avalon Rose Botanicals
Fix sun spots and damage leftover by summer’s ray with the Avalon Rose Botanicals customizable Lumina Revitalize Kit. Made with Vitamin C + Ferulic Acid Powder and paired with a peptide-rich Hydration Serum, this duo delivers maximum potency with minimal ingredients for a restored glow.
Skin Innovation: DECORTÉ’s AQ Pore Blackhead Dissolver Deep Pore Cleanser
Back in stock, this innovative, first-of-its-kind solution that was developed using a quantum computer that analyzed over 100 billion formulas, dissolves pore plugs from the roots without damaging the skin, leaving pores looking tighter and less noticeable for healthier, glowing skin.
