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The Anya Hindmarch Service Station Pops Up At Selfridges London
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The Anya Hindmarch Service Station Pops Up At Selfridges London

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Preceding her spring summer 2016 collection at London Fashion Week, the English fashion accessories designer has launched the Anya Hindmarch Service Station Pop-Up at Selfridges. Drive up to the third-floor carpark of the Oxford Street department store to indulge in the fun experiences as well as shop from a range of motorway-inspired runway collection. Anya_Hindmarch_Service_Station_Selfridges_9The pop-up store has transformed the car park into a stylish M25 service station, with a ‘hot’ car wash-themed photo station and gift kiosk with exclusive Service Station products, all created for Selfridges, like the customizable high-vis jackets, Anya winkey car freshener, bumper stickers and more.Anya_Hindmarch_Service_Station_Selfridges_3 Anya_Hindmarch_Service_Station_Selfridges_15It also offers a refuel at the Little Chef pit stop.Anya_Hindmarch_Service_Station_Selfridges_12Shoppers can loosen their purse strings to buy the new collection that includes Anya Hindmarch classics like the Ephson, the Ebury, the Bathurst and the Imperial clutch.Anya_Hindmarch_Service_Station_Selfridges_10All the designs feature the unmistakable insignia of British motorway signage, seen on roads and motorways.Anya_Hindmarch_Service_Station_Selfridges_Men_At_Work_EburyOpt for Anya Hindmarch’s unconventional sense of style with the Men At Work Ebury tote. Emblazoned with a road sign, this butter-soft leather tote has a slim lightweight structure for effortless city-chic style and is available for about $2,300.

Hindmarch spoke about the collection and the new ephemeral auto-themed service station, “I wanted to take the creativity of the LFW show directly to our customers in a fun and unexpected way. Doing a pop-up in the Selfridges car park felt so right given the autumn/winter 2015 collection was inspired by many hours driving on the M25! I always think fashion should make you smile so was keen to create a pop-up that was creative and stylish but also offered fun experiences for people –  a hot car wash photo booth, exclusive service station merchandise like condoms and nodding dogs that you can only buy here, and high-vis jackets like the ones worn in our show that you can personalize with your name.”

Anya_Hindmarch_Service_Station_Selfridges_7 Anya_Hindmarch_Service_Station_Selfridges_6 Anya_Hindmarch_Service_Station_Selfridges_5 Anya_Hindmarch_Service_Station_Selfridges_4Anya_Hindmarch_Service_Station_Selfridges_2 Anya_Hindmarch_Service_Station_Selfridges_1 Anya_Hindmarch_Service_Station_SelfridgesAnya Hindmarch And Selfridges Via Vogue 



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