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Sneak Peek Inside The New Dior Store At Greene Street, NYC
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Sneak Peek Inside The New Dior Store At Greene Street, NYC

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Dior store on Greene Street in SoHo is open and WWD provides an opportunity to explore it for those who can visit the store in person. The French fashion house announced that when they opened the men’s store on Greene Street, they had women coming in asking why they can’t buy women’s in SoHo. Hence when they had the opportunity for a lease on the street, they opened the store which according to them is high-energy and a new, modern luxury. Located in Soho which is still regarded as a haven for the young, the hip, the fabulous, the store has been designed by Peter Marino, who has designed all Dior stores since 2007.

dior_greene_street_soho_nyc_1All set to woo the festive shoppers, the window features an installation of huge, vibrant Christmas ornaments. The highlight of the decor is the video installation by Yoram that features a changing feast of flowers inspired by Raf Simons’ first Dior couture collection.

dior_greene_street_soho_nyc_5Take another look at Yoram’s changing floral display at the back end of the Dior store on Greene Street in SoHo.

dior_greene_street_soho_nyc_3

dior_greene_street_soho_nyc_4In Dior’s ready-to-wear area, a chair by Guillaume Piechaud is placed in front of a framed piece by Anna Barriball. Also Peter Marino’s display table and chair covered in braided cord cannot be missed!

dior_greene_street_soho_nyc_2Other noteworthy features include Larry Bell’s large Mylar sculptures that hang over the shoe display. The long loftlike store is home to a series of rooms with the feel of a Parisian apartment. While the ceiling is dressed with mirrors, the original columns of the store have been given a shiny makeover by coating them in silver texture.

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dior_greene_street_soho_nyc_bag_1 dior_greene_street_soho_nyc_bagTo lure clients to head to Greene Street, Dior has designed a bag in calfskin with croc pockets on front and back exclusive to this store. With this new opening, Dior intents to offer a great shopping experience for tourists and locals alike.

Via WWD



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