James List looks at the future of the VIP helicopter industry.
That the private ownership of helicopters and jets is a privilege to a select few is hardly disputed by anyone. What’s more interesting to note, if you’re interested in advertising like I am, are the distinctly different ways that private aviation is marketed depending on what kind of machine you’re talking about. If we’re talking about business jets, their makers and resellers often choose to underscore the high level of comfort and luxury that their aircraft provides. On the other hand, helicopters, even of the private variety, are often marketed as “military-grade machines of doom”, “if it’s good enough for the USMC then it’s good enough for you!” and so forth. – From James list