Royal Salute recently supported the inaugural British Polo Day United States, which was held in New York in early June. Guests attended three-days of receptions that included whisky tastings and meals, culminating in a polo match.
As part of the three-day program, Royal Salute opened an Olfactory Studio hosted by Royal Salute Brand Ambassador Barnabé Fillion, who guided guests through a unique sensory exploration of the whisky at Sixth Floor Loft. Barnabé’s Olfactory Studio for Royal Salute took participants on a journey of the senses, exploration and the complexity of time. Pairing different scents and objects with Royal Salute expressions to challenge the perceptions of whisky.
“We were thrilled to be such an important part of the milestone (British Polo Day’s first event in the United States),” says Mathieu Deslandes, Royal Salute Marketing Director. “As a brand, we have a longstanding affinity with polo and the lifestyle it accompanies.”
Launching in 2009 as exclusive, invite-only, charitable fundraisers, British Polo Day now boasts more than 60 events spanning 16 countries and five continents. Royal Salute has sponsored more than 15 international tournaments in the United Kingdom, United States, Argentina, China and Korea, many of which are attended by royalty including Prince William and Prince Harry.
The next British Polo event will be held in London on June 27. Royal Salute will also sponsor a major polo event in Beijing, China on September 15th.
Royal Salute was originally created to mark the coronation of Queen Elizabeth II and the 21 gun salute that honored her. Royal Salute is a division of Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard. In 2017, Royal Salute launched the first in what would become an annual Polo Collection with the Royal Salute 21 Year Old Polo Edition.
Carrie Coolidge is a Pursuitist contributor based in Manhattan. From 2009 to 2011, Carrie served as Co-Editor of Luxist, the luxury lifestyle website at AOL where she ran the Luxist Awards, a program that honored the very best in fine living. From 1996 to 2009, Carrie was a Staff Writer at Forbes magazine, where she covered real estate, personal finance and the insurance industry, among other areas. Carrie is also the author of six books, including "The Business of America is Business". Follow her on Twitter: @carriecoolidge