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Rolls-Royce Launches New Campaign “Rules Rewritten”

Rolls-Royce Launches New Campaign “Rules Rewritten”


Rolls-Royce is creating a stir, and rewriting the rules.


The luxury manufacturer is has teamed up with British photographer Rankin to make a short filming starring the Rolls-Royce Phantom, and co-starring Game of Thrones actress Gwendoline Christie. Speaking directly to a new generation of Phantom customer, the edgy film speaks to self-made individuality seekers, as well as the hyper successful.

The film showcases the Phantom is several scenarios not typical of the luxury car, like on the way to the beach for a surf session.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “Phantom Limousine, the extended wheelbase and Phantom, the standard wheelbase, reflect two distinct groups of patron. The former are drawn to the formality of the ultimate chauffeur driven limousine, while the latter are lured by Phantom’s exceptional driving experience. Rankin’s playful and witty short film captures the younger and daring charisma of Phantom and displays a refreshing irreverence toward the expected codes of automotive luxury”.

The film premiered at the Festival of Speed, and can be watched at