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Rocket Poppeteers – New Viral Campaign for JJ Abrams’ Super 8

Rocket Poppeteers – New Viral Campaign for JJ Abrams’ Super 8

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Over at, you receive a message that states “Site Temporarily Down.”

Which is disappointing, of course, if you’re hunting down clues for JJ Abrams’ new movie Super 8 – produced by Steven Spielberg… Cloverfield had Slusho — and it seems Super 8 has Rocket Poppeteers — a rocket ship shaped popsicle endorsed by Captain “Coop” Cooper….

So how does Rocket Poppeteers fit into the world of Super 8? After spending time on another viral site, there’s an option to print pages of a 1963 newspaper (download here as a 10mb PDF). Included in the paper is a large ad for rocket shaped ice cream popsicles called Rocket Poppeteers, while the second page is primarily a large excerpt from President John F. Kennedy’s “Radio and Television Address to the American People on the Nuclear Test Ban Treaty” that occurred on July 26, 1963. So this places the newspaper in July 27, 1963.

And, we expect to find out more about Captain “Coop” Cooper, the Rocket Poppeteers spokesperson in the 1963 newspaper. Since Super 8 takes place in the 1970’s, per the quote in the Hollywood Reporter:

Namely, the possibility that a group of kids in 1979 are playing around making movies with their Super 8 cameras (as Abrams and Spielberg did as kids) and accidentally capture something … sinister, on film.

Perhaps Coop comes out of retirement to help resolve this sinister situation. Or perhaps he was the cause of bringing the alien back to Earth? Speculate away!

However, Captain “Coop” could be none other than Gordon Cooper, who had some strange encounters with UFO’s in his time and until the day he died, swore that the US was covering up things regarding UFO’s.