Lincoln’s Black Label program has always been designed to be more than just a high end trim package for their fast-improving cars and crossovers. Black Label customers have access to special perks like a dedicated service team, concierge services, preferred seating at some of the country’s best restaurants, and anytime car washes with an annual detailing all free of charge.
Last week while I was at the New York Auto Show, I got the chance to preview a new benefit that Lincoln is offering to its Black Label customers for the month of April. Having struck an exclusive collaboration with Fellow Barber, a very hip, trendy but traditional men’s grooming salon, Lincoln Black Label customers can receive a complimentary grooming treatment at any of five Fellow Barber locations in New York and San Francisco.
Built around the vision of founder Sam Buffa, Fellow Barber combines the best of a classic barber shop with the attention to detail and style you typically only find in high end salons. Though premium priced – $45 for a haircut – Fellow Barber is an affordable luxury experience that based on my time in the chair, is well worth the money.
On why they chose to partner with Lincoln, Buffa said, “Lincoln’s brand philosophy is a natural fit with Fellow Barber’s passion for executing the details and delivering a high-quality experience. We are excited to take part in Lincoln Black Label membership privileges and welcome customers to our salons.”
You can learn more about Lincoln’s Black Label Program by visiting their website.