Here it is, watch the Kate Upton Mercedes-Benz Super Bowl Ad. Last year’s cover girl for Sports Illustrated’s Swimsuit Issue unveils the all-new Mercedes-Benz CLA, as the new luxury auto is washed in slow motion. However, Kate’s YouTube Super Bowl video has come under attack.
The Mercedes-Benz video has drawn criticism for being too sexy and objectifying women, even as it has grabbed more than seven million views on YouTube. “I don’t see how it’s inappropriate because I’m not even washing the car,” stated supermodel Kate Upton.
Interestingly enough, the model doesn’t even own a car. Kate added, “I live in New York. Actually, that’s probably the most embarrassing thing — that I don’t have a car. Maybe Mercedes can help me out with that.”
Also, here’s the Mercedes-Benz 2013 Super Bowl Commercial (Extended Cut) for “Soul.” Mercedes-Benz labels the YouTube Super Bowl video as: “Usher, Kate Upton and Willem Dafoe, Mercedes-Benz unveils the all-new CLA-Class in this extended cut of its Super Bowl commercial.” So, what do you think of Mercedes-Benz’s affordable new line (starting at $29k) and campaign? Will this turn off current Mercedes customers — or attract new customers? Sound off in the comments below.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ 2023 list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”