Designer Jason Wu was appointed artistic director for Hugo Boss’ women’s lines. The designer will be in charge of all product lines and image-relevant aspects of womenswear and accessories, per WWD. Mr. Wu’s first collection, for fall 2014, will bow in February 2014 during New York Fashion Week. And, in the name of switching things up, Emma Hill left her post at Mulberry this week, where she served as creative director since 2008. Interestingly, shares in Mulberry Group dropped 8.6 percent to $15.17 following confirmation from the brand that Ms. Hill was departing. Does this spell trouble for the reputation of Mulberry? Some experts seem to think so, per Luxury Daily.
Meanwhile, partnerships were formed when H&M announced earlier this week that Isabel Marant will be the designer behind a new collaboration. The collection for youngsters and men will debut Nov. 14 in 250 H&M locations and online. The collection for girls and boys will feature approximately 30 clothing articles and 10 accessories, the women’s range will feature 42 apparel pieces and 10 accessories and menswear will focus on knitwear and pants, with no confirmed number of pieces. While this is the first men’s and children’s collections Ms. Marant has designed, she claims that a number of her pieces are androgynous and she already sells some items such as T-shirts and sweaters to male customers.
Finally, the U.S. Open started this week and will last until the 16. Marketers including Rolex and Lexus are sponsors and have been flaunting their partnerships through on-site activities and engagements, as well as digital efforts to complement the sponsorships.