The Left Shoe Company, a made-to-measure luxury footwear brand and accessories retailer, announced the opening of its first American flagship store in Los Angeles. The 1,700 square foot store is located on Melrose Avenue, Los Angeles.
The Left Shoe Company uses innovative 3D scanners to measure consumers for the perfect fitting shoe. The store will feature a design studio to select style, and a lounge complete with a gentleman’s bar.
“Melrose Avenue is a world-renowned shopping destination, so it is only fitting to launch our first-ever U.S. flagship store here,” said Patrick Mayworm, President of The Left Shoe Company North America. “We feel there is high demand among the U.S. consumer for custom luxury men’s shoes and we are proud to offer top quality product and craftsmanship in conjunction with the opportunity to hand-select each aspect of the shoes to truly embrace one’s personal sense of style. Our Los Angeles launch is the perfect opportunity to introduce The Left Shoe Company brand and experience to the American consumer.”
The Left Shoe Company combines impeccable craftsmanship with state of the art technology creating a truly unique shoe buying experience. Measurements are taken using a 3D foot scanner analyzing one’s precise foot size. Once the customer’s feet are thoroughly scanned, a process that takes approximately 5-10 minutes, a membership profile is created and saved for future purchases either in-store or online. The customer then selects their style and materials – such as Italian calf leather or suede – color and sole. Consumers can even take the custom creative process a step further with an option to inscribe a message and/or initials inside of the shoe. Customized design specifications are then sent to Europe for production by master craftsman and the shoes are then shipped to the customer within 6 weeks.
The Melrose flagship location houses 23 styles at launch that are available in as many as 10 varying colorways and materials with 6 different sole options. The basic styles are categorized in various collections; The Oxford, The Derby, The Monk, The Boot, Seaside, and Golf. The store also carries accessories such as belts, socks, and shoe care items like polish and brushes.
“Every aspect of our Melrose Avenue store has been designed with the customer experience in mind,” said Nina Tooley, Chief Marketing Officer of The Left Shoe Company. “From the design and layout of the store, to how we display products, to the in-store technology, everything is an extension of our brand and its commitment to quality, style and customization. The Left Shoe Company caters to the sophisticated, confident and stylish male who appreciates fine craftsmanship and the ability to express his unique sense of style.”
The Left Shoe Company was founded in 1998 in Finland and opened its first international flagship store in Helsinki. The brand today has stores worldwide including locations in London (United Kingdom), Dubai (United Arab Emirates), Naples (Italy), Copenhagen (Denmark), Grosswallstadt (Germany) and Kobe (Japan). A New York City store will be added next year.