James Bond will drink his “shaken, not stirred” martini with Belvedere vodka in Spectre, the 24th installment of the James Bond series, due for global release on November 6, 2015.
In collaboration with Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment, Belvedere will release two custom made and limited editions to celebrate Bond’s vodka martini “Shaken not Stirred.” Belvedere has replaced the iconic Belvedere Palace with a 007 twist that will also be applied to Belvedere’s iconic Silver Saber bottles, known for their cutting edge, metallic aesthetic and illuminating technology.
President of Belvedere Vodka, Charles Gibb states: “James Bond is recognized as the most admired and influential tastemaker in the world. We’re delighted that Belvedere will be partnering with SPECTRE, our largest global partnership to date.”
Belvedere’s dedicated marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film.
Spectre will be directed by Sam Mendes, while Daniel Craig will play 007 for the fourth time in the film.
The immortalized “Shaken, not stirred” line was first uttered by Bond (played by Sean Connery) in Goldfinger in 1964.