While it may embody an era of excess to some–with its focus on monogrammed accessories and flashy runway looks–Gucci remains desirable. Its parent company, PPR, saw a 2.6% decrease in year-over-year sales for the first quarter of 2009 to 4.8 billion euros ($6.4 billion), but the Gucci Group subsidiary jumped 5% to 855 million euros ($1.1 billion) during the same period, with a 21% increase in emerging-market sales.