What works better than David Beckham in an ad campaign? How about David Beckham in underwear. That’s what we get with Beckham’s H&M Bodywear collection for spring 2014. The new campaign has been shot by Nicolas Winding Refn, who directed such films as Drive and Only God Forgives (both starring Ryan Gossling).
The campaign features Beckham locked out of a photo shoot wearing just his skivvies. He is forced to go to great lengths to get to safety. Beckham runs (and flys) along rooftops, doing all his own stunts for the ad.
H&M has made two versions of the ad. Fans can vote on their favorite version, with the winning ad premiering during the Super Bowl on February 2.
Meanwhile, David Beckham’s H&M Bodywear collection will hit the shelves on January 30.
Check out a behind the scenes video, as well as photos from the campaign.