International jeweler Graff Diamonds, renowned for designing high-end jewelry and watches, is set to open up a new store at Harrods. This move will mark the London-based company’s third store in the city, the other two are located on the Bond Street and Sloane Street. Honored to open up in Harrod’s Fine Jewellery Room, the new Graff boutique will be the sixth and final boutique to join the new room.
Scheduled to open in the forthcoming Spring season (around mid March), Graff Diamonds is set to woo Harrods’ shoppers with its exclusive, one-of-a-kind pieces, new collections as well as a dazzling range of timepieces. Providing customers with an elegant and sophisticated environment to select from their exclusive range, the new Graff store will feature a striking gold exterior. This will be complemented with bold striped marble floors and luxurious wall panels clad in rich colors. Well-heeled visitors will be directed to leather desks to peruse the most fabulous jewels in the world. It will be illuminated by a highly ornate and intricate Bohemia crystal chandelier comprising hundreds of perfect circles of richly colored glass.
Rubbing shoulders with Cartier, Chopard, Boucheron and the likes, the new Graff boutique completes the portfolio of the world’s leading fine watch and jewelry brands at Harrods’ Fine Jewellery Room.
Francois Graff, CEO at Graff Diamonds, states, “Graff Diamonds’ store portfolio incorporates over 40 locations in the most pre-eminent luxury shopping destinations around the world. I am delighted that this will now include Harrods. The house of Graff is built on a strong foundation of history and heritage. Our clients know that when they come to us they are receiving the best in the world in terms of the quality of diamonds, craftsmanship and client care. Our new store will enable Harrods’ customers to experience our incredible one-of-a-kind jewels, beautiful collection pieces, and timepieces from Graff luxury watches.”
While Helen David, Fashion Director, Womenswear, Accessories, Fine Jewellery and Childrenswear at Harrods, commented, “We are absolutely thrilled to be launching Graff at Harrods. The British jeweler completes our exceptional fine jewelry offering, and we look forward to working closely with the Graff team to bring the finest and most exquisite jewels to our discerning clients.”
By extending and elevating the fine jewelry and watch experience, Harrods Fine Jewellery Room informs and excites customers while deepening the store’s historic relationship with the finest precious gems and fine watches.
