British luxury lifestyle brand Belstaff announced that David Beckham will front the company’s Spring/Summer 2014 global advertising campaign, which will be photographed by Peter Lindberg and inspired by the late great Belstaff aficionado Steve McQueen.

Beckham and Belstaff celebrated the occasion by officially opening Belstaff House on New Bond Street, London’s home of luxury retail. The 26,000 square foot historical building features a 3,500 square foot boutique on the first floor. The full range of Belstaff men’s and women’s ready-to-wear and accessory collections, as well as The Goodwood Sports and Racing Collection by Belstaff will be available at New Bond Street Belstaff House.

The opening was followed by an exclusive party made up of VIPs, London society and international fashion press.