Young Versace has unveiled its new advertising campaign with supermodel Cindy Crawford’s 10-year-old daughter Kaia Gerber as the face. Modeling designs adorned with the label’s iconic Greek key motif, Gerber was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott.
According to the fashion house’s creative director Donatella Versace, Gerber proved she has inherited her famous mother’s talent when modeling the collection.
“Like her mother, Kaia has a very special gift,” she explained in a release. “The camera really, really loves her.”
Crawford was thrilled for her young daughter and mentioned that she was happy as “Kaia was chosen to be part of the first Young Versace Campaign. I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace.”
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.