G|FASHION is bringing the touch and feel of a luxury retail shopping experience to the digital world. Through its exclusive e-commerce site, users experience the G|FASHION lifestyle firsthand, engaging with content and artisans as they shop. Each collection comes to life through a comprehensive exploration of the materials and craftsmanship behind it, and a three-dimensional insight into the details of the garments.
Consumers can among the first to shop this luxury online collection and own one (or more) of these unique styles created by notable fashion designers Ben Taverniti, Eli Azran, Doni Nahmias, and Marcella Lindeberg in collaboration with G|FASHION’s Founder Miles Guo, the notable Chinese billionaire, and luxury hotel magnate.
Photography of the breathtaking collection was captured by world-renowned top fashion designer and photographer, Paola Kudacki, on a yacht in New York City. Kudacki’s work has been featured on covers of VOGUE, ELLE and Time Magazine, and countless other top glossy magazines.
Ben Taverniti is the recipient of acclaim from his early work with Jeremy Scott to his recent project, Unravel. He notes, “A great collection is defined in that you cannot pinpoint a season. Rather, it defines an era. We can mix and match pieces that live in one world but speak many languages.”
Eli Azran is known for fashion label, RtA. He defines G|FASHION as “timeless pieces that are effortless, and malleable from season to season. They can be incorporated in any wardrobe.”
Doni Nahmias is a rising star in fashion, best known for his Nahmias collection which debuted at HLorenzo. Of working with Mr. Miles Guo, he states, “I am understanding his world, what inspires him, and what he loves. I am taking all these emotions to put together this very special collection. We are building a brand to last forever.”
Prior to her design consulting business Style-Ed, Marcella Lindeberg worked alongside Karl Lagerfeld for K by Karl Lagerfeld from inception to culmination, in addition to working with Justin Timberlake on William Rast, Miss Sixty and numerous other commercial brands throughout her 30-year career.
Following the successful launch of G|FASHION, Mr. Miles Guo also launched G|CLUBS. G|CLUBS, a five-tiered membership program, allows members to create their own unique luxury lifestyle experience. This includes discounts of 10-50 percent off the newly launched G|FASHION bespoke designs (as well as advanced access to the fashions), a specialty concierge service, exclusive news, and music content, and will add highly sought after events and travel offerings.
For more info: gfashion.com