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Chinese tennis star Li Na signs deal with Rolex
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Chinese tennis star Li Na signs deal with Rolex

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Chinese tennis star Li Na – who recently became the first Asian tennis player to reach the Australian Open finals – has signed an endorsement deal with Rolex, joining other tennis stars such as Roger Federer and Ana Ivanovic.

The move to lock up Li will be worth millions. It underscores the burdening importance of the Asian market – especially China.



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