Four Seasons Hotels and Resorts has launched a new blog and online tool for travelers.
The blog – The Have Family Will Travel blog – will host first-hand accounts of travels from around the world. Families can create their own videos, and share them with others. Travelers can share stories and advice with other fellow families. The tools will be available not only to travelers, but to bloggers, travel journalists and Four Season employees.
The move underscores the growing importance of social media and social sharing.