- Rolls-Royce Motor Cars NA sponsors the Las Vegas Concours for the 5th consecutive year
- Rolls-Royce returned to Wynn Las Vegas, where Black Badge made its debut in 2016, for the marque’s tenth anniversary celebration
- The 2026 showcase featured the full Black Badge lineup, including the Gradient Spectre Series II
- Spectre Series II brought an all-electric expression of Rolls-Royce design, craftsmanship and Bespoke personalization to the event
“Ten years after Black Badge was introduced at Wynn Las Vegas, returning here for the 2026 Las Vegas Concours is a meaningful moment for Rolls-Royce. Black Badge has become an important expression of individuality within the marque, and presenting the full lineup alongside Gradient Spectre Series II reflects the continuing evolution of Rolls-Royce through design, innovation and Bespoke craftsmanship.” – Nick Keen, President, Rolls-Royce Motor Cars North America
BACK TO WHERE IT ALL BEGAN
Rolls-Royce Motor Cars North America returned to Wynn Las Vegas for a milestone that connects the marque’s present with a defining moment in its recent history. The 2026 Las Vegas Concours also marked the fifth consecutive year of Rolls-Royce Motor Cars North America’s sponsorship of the event, reflecting a shared commitment to automotive excellence, design and the culture of collecting.
The setting carried particular significance. Wynn Las Vegas was the stage for the launch of Black Badge in 2016. A decade later, the marque returned to the place where this distinctive expression of Rolls-Royce first entered the world, bringing the anniversary full circle. The occasion celebrated not only ten years of Black Badge, but also the individuality and spirit of self-expression that have defined it.
TEN YEARS OF BLACK BADGE
Introduced in 2016, Black Badge was created for clients seeking a more assertive, contemporary and unconventional interpretation of Rolls-Royce. It represents an alternative expression of the marque: confident, individual and unafraid to challenge expectations, while retaining the craftsmanship, refinement and attention to detail that distinguish every Rolls-Royce motor car.
At the 2026 Las Vegas Concours, visitors will experience the full Black Badge lineup together in one showcase. The collection demonstrates the breadth of this distinctive character across the Rolls-Royce range, with each motor car offering its own interpretation of Black Badge’s powerful design language and uncompromising approach to personal expression.
GRADIENT SPECTRE SERIES II: AN ELECTRIC EXPRESSION
Among the featured motorcars is Gradient Spectre Series II, bringing together the all-electric Spectre and the expressive character of Black Badge. Spectre represents the next chapter in Rolls-Royce’s story, combining near-silent, effortless electric performance with the marque’s commitment to extraordinary craftsmanship and Bespoke personalization.
The Gradient treatment underscores the possibilities of Bespoke, where color, finish and detail can be brought together to create a highly individual motor car. Presented within the Black Badge lineup, Spectre Series II offers a contemporary perspective on Rolls-Royce: one that looks forward while remaining grounded in the marque’s enduring values of artistry, innovation and personal expression.
FIVE YEARS OF SPONSORSHIP
Now in its fifth year, the Las Vegas Concours has established a gathering point for automotive design, craftsmanship and collecting. Rolls-Royce Motor Cars North America’s five-year sponsorship reflects the importance of events that bring enthusiasts, collectors and the wider luxury community together around exceptional motor cars.
For Rolls-Royce, the 2026 edition offers a fitting convergence: five years supporting the Concours, ten years of Black Badge, and a return to the destination where the story of Black Badge began. Together, these milestones provide a moment to celebrate the marque’s continuing ability to create motor cars that are both unmistakably Rolls-Royce and deeply personal to the individuals who commission them.
