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Chanel Hosts New York Fashion Week Pop-up For Boy.Friend Watch
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Chanel Hosts New York Fashion Week Pop-up For Boy.Friend Watch

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Starting Friday during Fashion Week, Chanel will open a pop-up shop in New York’s Meatpacking District to mark the launch of its new Boy.Friend watch collection.

The watch collection inspired Chanel to open an entire pop-up in its honor because brand managers felt it would be best displayed via an interactive environment, president and chief operating officer John Galantic told Women’s Wear Daily.

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“Located at the crossroads of art, culture and commerce, and in the midst of a special moment in New York — New York Fashion Week — this initiative provides us with the opportunity to expose our clients and fans of the house to the world of Chanel watches in a unique and contemporary way,” said Galantic.

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“We could have done an event, but we thought it was more appropriate to share it with as many people as possible,” added Nicolas Beau, Chanel’s international watch director



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