Wall Street Journal reports on Audi’s online campaign to support diesel:
For Audi’s latest advertising campaign, the automaker says it’s promoting a cause, not just its cars. With a motto of “Diesel: It’s no longer a dirty word,” the “Truth in Diesel” campaign aims to convince consumers that diesel is the greenest solution, said Scott Keogh, Audi of America’s chief marketing officer. “You get behind a cause, you don’t get behind an engine option or a feature,” Keogh said. Switching to a diesel-engine vehicle “is something that you can do that’s realistic and right now and practical.” – from WSJ
Audi is proud to support the first project in The Nature Conservancy’s voluntary carbon offset program, the Tensas River Basin project. Like the Nature Conservancy, Audi believes in real solutions to CO2 emissions and is introducing America to the TDI clean diesel engine, which reduces carbon emissions by 20% over gasoline.
Audi is making a donation to The Nature Conservancy. As an automaker, Audi engineered the TDI clean diesel engine, which redefines “diesel” as a clean and fuel-efficient alternative to gasoline. The Audi TDI clean diesel engine reduces carbon emissions by 20% over gasoline and is 30% more fuel-efficient.
To help further reduce carbon emissions, Audi will help support the first project in The Nature Conservancy’s voluntary carbon offset program, the Tensas River Basin project. Located in a vital stretch along the Lower Mississippi Valley, the project will help to buy land and plant trees, and to monitor the carbon benefits of these actions. Starting in the United States, this Nature Conservancy initiative is hoping to grow and expand to more places globally.
Help us reach our goal. Invite your friends to join this cause and spread the word: If one-third of Americans drove clean diesel vehicles, the United States would give back 1.5 million barrels of foreign oil per day!
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.