Three Aston Martin cars will take over the Harrods storefront window in London as part of a month-long celebration of the British-made automobile.
Aston Martins have been synonymous with James Bond films for the last 50 years. The DB10 being shown at Harrods was built specifically for the latest Bond film “Spectre.” Also on display is the new Austin Martin model DB9 GT. Arguably the most famous of Aston Martins, the DB5, can be seen at the luxury department store in the Knightsbridge area, as well. This model was released in 1963 and set a standard for Aston Martins to follow with its improvement in performance.
Aston Martin Chief Creative Officer Marek Reichman said: “Harrods is one of the world’s most trusted luxury brands and we are delighted to join forces with them to create this rather unique display in tribute to our most famous nameplate.”
Aston Martin specialists will be on site throughout an accompanying exhibition to provide visitors with insight into the cars and their product range. The window display and the exhibition will run until January 28.
Roger Scoble blogs about the latest gadgets, travel and luxury news. A graduate of UCLA, Roger loves to travel, drive luxe autos and have amazing adventures.