Oscar-nominated Amy Adams is the new face of Lacoste fragrance for women. The French luxury brand Lacoste’s new fragrance for women selected the celebrated actress as its brand ambassador, which would be out in retail by spring. Antoine Delgrange, the international marketing director of P&G Prestige was quoted as saying “Amy has a natural grace and modernity that both women and men admire. She captures the mood of Lacoste in a truly engaging way.”
The Eau de Lacoste fragrance, which will be available at retail by spring, has a fruity element with bergamot, white pineapple, mandarin, orange blossom and jasmine. The fragrance starts at Rs 2826 and has three variants of 30, 50 and 90 mL. The bottle’s design features many of Lacoste’s codes, from the crocodile engraved on the bottle down to the texturized cap in the brand’s signature stitched knit.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.