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Alexander Wang H&M Ad Campaign Unveiled

Alexander Wang H&M Ad Campaign Unveiled

Pursuitist Luxury Best Luxury Blog

Alexander Wang unveiled the ad campaign for his one-off collaboration with H&M collaboration, and it features the collection’s sporty pieces modeled by Joan Smalls, Raquel Zimmermann and Isabeli Fontana, as well as by some real live athletes: English Soccer player Andy Carroll and kickboxer Rivaldino dos Santos.

“We wanted to take certain elements of each sport and portray the ultimate warrior,” Wang told WWD. “The girls had to feel big and heroic, and Mikael used sunlight glares to heighten that effect against a stark white backdrop.”

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