The Tourism Authority of Thailand has joined forces with New York fashion label 3.1 Phillip Lim to unveil “Blooming Lotus: 3.1 Phillip Lim x Amazing Thailand.” Inspired by the stunning visuals and cultural allure of HBO’s The White Lotus Season 3, this collaboration merges high fashion with wanderlust, spotlighting Thailand’s vibrant culture, creativity, and luxury travel experiences.
A Limited-Edition Capsule for the Modern Explorer
At the heart of this partnership lies an exclusive, limited-edition collection that channels the effortless elegance and exotic beauty of Thailand. Designed to reflect the country’s lush landscapes, bustling streets, and serene temples, the lineup features easy to wear pieces like a sleek ribbed tank and capri pants for effortless daytime chic, a graphic T-shirt and bomber jacket for transitional layering and a tote bag, duffle travel bag, and cap—perfect for jet-setting in style.
Where Fashion Meets Travel
“Launching this campaign in New York is just the beginning,” shared Chompu Marusachot, Director of TAT New York. “We’re thrilled to collaborate with 3.1 Phillip Lim as our design partner and Goway Travel as our tour operator. This fusion of fashion and travel invites explorers to experience Thailand through a fresh, stylish lens.”
The collection is designed for every adventure—whether wandering through Bangkok’s night markets, unwinding at a luxury wellness retreat, or exploring Chiang Mai’s temples. To complement the fashion line, Goway Travel will curate exclusive “Must-Do” Thailand experiences, allowing travelers to seamlessly book their dream getaway.
Wellness, Culture & Holistic Travel
Thailand’s world-renowned wellness and spa culture also takes center stage in this campaign.“From the health benefits of Thai cuisine to the rejuvenation of ancient massage techniques, Thailand offers unparalleled wellness experiences,” noted Anoma Vongyai, Director of TAT Chicago. To bring this vision to life, TAT will host an intimate wellness and yoga event in Toronto, showcasing how the collection harmonizes with Thailand’s holistic travel ethos. Attendees will experience the intersection of fashion and well-being, reinforcing why Thailand remains a top luxury destination.
A Celebration of Craftsmanship & Culture
For 3.1 Phillip Lim, this collaboration is a natural extension of its design philosophy. “We’ve always celebrated culture, craftsmanship, and storytelling through fashion,” said Wen Zhou, Co-Founder & CEO of 3.1 Phillip Lim. “This collection is a tribute to Thailand’s breathtaking beauty, as seen in The White Lotus Season 3. We’ve crafted an essential wardrobe for the curious adventurer—effortless, elegant, and ready for discovery.”
Shop the collection: 31PhillipLim.com (Live April 24, 2025)
