Christopher Parr, is the Editor and Chief Content Creator for…
When two titans in their respective fields come together, it’s bound to grab attention. Such is the case with adidas, the global sportswear giant, and Bugatti, the epitome of hyper sports cars. Together they’ve unveiled a limited-edition football boot that screams speed, luxury, and exclusivity: the adidas X Crazyfast Bugatti.
Engineered for Speed and Lightness
At the heart of this collaboration lies an exceptional blend of engineering and aesthetics. Based on the X Crazyfast laced boot, this limited collection is designed with a singular focus—speed. Just like any Bugatti that roars down the highway, these boots are all about performance. Moreover, they embody Bugatti’s ‘Form Follows Performance’ design philosophy, adding another layer of exclusivity to the mix. With only 99 pairs in existence, these boots will be a coveted item for collectors and enthusiasts alike.
Eye-Catching Design Features
The mid-foot cage of the boot features a semi-transparent mono-mesh material, tweaked from the original design to include a striking flash of Bugatti Blue—a color inspired by early Bugatti Grand Prix cars and an instant identifier for any aficionado of the brand. It’s not just a boot; it’s a homage to a century of motorsport excellence.
Messages That Resonate
What elevates this collaboration are the inscriptions on the side of the boot, highlighting the core values of both companies. Adidas champions the motto “Impossible is Nothing,” underscoring their relentless pursuit of performance. Meanwhile, Bugatti’s motto is “Create the Incomparable,” which succinctly captures their commitment to crafting hyper sports cars that set the benchmark. The insignia of Ettore Bugatti—Bugatti’s ingenious founder—adorns the rear three-quarters of the boot, lending a subtle yet powerful nod to a legacy of innovation.
Unique Packaging and Auction Details
Now, what’s a limited edition without unique packaging? These boots come in a special box, featuring a design inspired by the weaves of carbon fiber—the same lightweight and incredibly strong material primarily used in Bugatti hyper sports cars. The boots will be auctioned via the adidas Collect Web 3 platform from November 8th-11th, with payments facilitated through MoonPay to accommodate both cryptocurrency and traditional currency.
Pursuitist Concludes
There’s no denying the appeal of this high-octane collaboration between adidas and Bugatti. It’s a marriage of performance and luxury, created for the select few who won’t settle for anything less than extraordinary. And when Rafael Leao and Karim Benzema step onto the pitch for the first time wearing these boots come November 2023, you can bet the world will be watching. This isn’t just another product release; it’s a statement of intent from two brands that have built their reputations on pushing the boundaries of what’s possible.
Christopher Parr, is the Editor and Chief Content Creator for Pursuitist, and a contributing writer to USA Today, Business Insider — and the on-air host of Travel Tuesday on Live at 4 CBS. He is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. Named a "Top 10 Luxury Travel Blogger” by USA Today, Parr has also been selected as the official winner in Luxury Lifestyle Awards’ list of the “Top 50 Best Luxury Influencers and Bloggers in the World.”