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‘Green’ and ‘Luxurious’ in the Same Sentence

‘Green’ and ‘Luxurious’ in the Same Sentence

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Pursuitist Luxury Best Luxury Blog

A look at a new generation of hybrids that look to cash in on luxury at the same time.

WHEN hybrid cars make a green statement, they tend to proclaim penny-pinching mileage and shared sacrifice. But mass-market hybrids like the Toyota Prius have been about as luxurious as a recycling bin, as racy as hemp Birkenstocks. Now, in the face of stricter mileage standards, a new generation of luxury hybrids and plug-ins is looking to convince affluent buyers that they can have their green cake and eat it, too. Even luxury automakers that once publicly scorned hybrids, especially diesel-centric European companies, are readying electric-bolstered cars for showrooms. – From NY Times