Sneakers, like everything else, are now available in every conceivable shape, color and material, effectively rendering the search for a classic, everyday sneaker a painstaking and arduous process. High-top, low-top, sneaker, loafer, leather, fabric, lace-up, slip-on…the choices are endless and exhausting, so for anyone who has ever endured blisters, broken laces and unsightly logo placement, please meet Superga.
Superga has been around the block a few times, churning out classic kicks from their Turin, Italy factory since 1911. Clean lines, cotton uppers, vulcanized rubber soles and a rainbow of colors mean you’ll likely end up with more than one pair in your closet. In production since the 1930’s, the 2750 Cotu Classic style (for men and women) is a streamlined tennis shoe that’s as comfortable and breathable as your favorite pair of jeans, and just like those beat-up, broken-in jeans, Superga sneakers can be washed and worn for years. Available in shades of blue, yellow, green, pink, beige, purple and of course, white, the Cotu Classic is equally chic on Saturday mornings at the farmer’s market as it is Saturday night at a sidewalk café.
For anyone looking for something a little more adventurous, Superga also manufactures updated versions of their beloved cotton classics in leather and linen, as well as rubber Wellies for rainy days. In case there’s a little one in your life, Superga also offers miniaturized Velcro versions in a handful of colors.
Visit www.superga.co.uk for all available styles, colors and pricing.