The Burberry Autumn/Winter 2012 ad campaign celebrates Britishness, London and the Burberry heritage of weather protection in the brand’s most cinematic shoot to date
The campaign was shot at night under the creative direction of Christopher Bailey by Mario Testino at the iconic Royal Naval College in Greenwich London.
Christopher Bailey, Burberry Chief Creative Officer, said, “We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way. Using London as the backdrop, we shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collections to life across all of our platforms.”
The evolving campaign features black and white cinematic multimedia content including images and short films, to be revealed across the brand’s online and offline platforms throughout the season.
The cast includes Gabriella Wilde and Roo Panes. The couple reinforces the brand’s long-standing association with support for emerging talent, presenting Gabriella and Roo in their first advertising campaign
Here’s a look at the campaign, including some behind-the-scenes footage.