The Beetle is no longer a ‘girl’s car’.
Volkswagon has released the first images of the 2012 Beetle, which will debut at this week’s New York Auto Show.
The updated Beetle will be a little sleeker and a quite a bit larger (at least by Beetle standards). The move comes as VW looks to engage a larger market – specifically – men.
The current Beetle has sold well all over the world. But truth be told, the Beetle has developed a reputation as a ‘girl’s car’. The redesigned look keeps with the Beetle’s heritage, but it is sleeker, more aerodynamic – something VW hopes will appeal to men as much as women.
The car has grown a bit too – the 2012 Beetle will be six inches longer and 3.3 inches wider.
There’s also a 200 horsepower turbocharged motor available – a further nod to those who have a need for speed.
Alex has written for Vanity Fair, Barrons, Bloomberg and Condé Nast Traveler.