Victoria’s Secret Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima will star in a 30-second spot for Victoria’s Secret during the Superbowl on February 1st. The Superbowl commercial, which cost $4 million, will air after the two-minute warning in the fourth quarter of Super Bowl XLIX, as the New England Patriots battle the Seattle Seahawks.
“The Super Bowl is the single best opportunity for Victoria’s Secret to remind a global audience that Valentine’s Day is right around the corner,” said Victoria’s Secret CEO Sharen Jester Turney.
The “Don’t Drop The Ball” video features two teams playing football in red and white jerseys. After a fumble-free game, the winning team is revealed to be Victoria’s Secret Angels Lima, Kroes, Swanepoel, Aldridge and Prinsloo with a special reminder to viewers: “Don’t drop the ball. It’s not Valentine’s Day without Victoria’s Secret.”
Valentine’s Day is traditionally the brand’s second-biggest selling period of the year behind Christmas.