Preview the Gilt Groupe web series “Unracked” featuring some of your favorite fashion icons and much more. Industry insiders give beauty and fashion tips in an exclusive conversation with Scoop founder Stefani Greenfield. Here’s the release:
Leader in online luxury retail Gilt Groupe, Inc. announces the launch of “UNRACKED with GILT GROUPE”, an original web series in partnership with Hudsun Media production company and style expert / entrepreneur Stefani Greenfield. The interview series, an order of eight episodes and hosted by Ms. Greenfield herself, will be distributed widely across multiple platforms. The show is set to debut on December 6th, launching one episode a week with a break, the week of the 27th, for the holiday period. A comprehensive media plan reaching millions of viewers is also in place.
“UNRACKED with GILT GROUPE” is an innovative series of interviews where fashion and lifestyle icons reveal industry secrets. In a no holds barred creative and revealing conversation with SCOOP founder and serial entrepreneur Stefani Greenfield, these tastemakers get comfortable and provide exciting content for fashionistas to watch. From Molly Sims to Diane Von Furstenberg to Gossip Girl’s Eric Damon, the interviewees are the leaders in their fields.
“As the business of fashion becomes more and more intertwined with the internet it stands to reason that it’s a great place to launch content,” said Stefani Greenfield. “This is a show I’ve wanted to do for a long time so I’m thrilled to be involved in this partnership.”
There will be two editions of each show available in this unique distribution process: one shorter five minute version of each will be distributed widely across all digital media platforms with longer, more in depth, editions available exclusively on Gilt.com.
“At Gilt Groupe we are focused on providing access to coveted products and services for our membership,” said Jyothi Rao, GM of Gilt Groupe’s Women’s business, “bringing them fresh content through the form of a web series is an extension of this.”
“We are incredibly excited to be in business with a company as innovative as Gilt Groupe,” said Michael Rourke CEO of Hudsun media. “They are one of the fashion industries’ real thought leaders and to have our first fashion web series with them is a dream come true. That coupled with Stefani Greenfield as our host and partner makes this a must see for anyone interested in the behind the scenes of fashion and style.”
Please go to www.gilt.com/unracked to gain access to the series, see a preview of what’s to come and be taken to all episodes as and when they run (launching 12/6 at Noon ET)